Instagram came to us to help the Brit awards offer their VIPs a social in-car experience. Before the event our app allowed the excitement to be relayed instantly. Everyone from Rizzle Kicks to Sam smith got snap happy in their high-spec cars instantly relaying the excitement through Brits social channels and beyond.
Celebrities travelling to the Brit Awards in the official cars got a way to convey the excitement of the night to their fans. We developed an app that would be housed within the hi-spec cars and take photos en-route. The photos could then be be instantaneously uploaded to the official channels to be distributed to a global audience hungry for exclusive content.
Some of of the biggest music stars in the world, the premium music award show in the UK, Posh cars, Champagne - a recipe for some quite amazing pictures. We couldn't possibly comment though.